SEO or Search Engine Optimisation is the process of optimising a web page or piece of content to better rank in the eyes of Search Engines. Large search engines, such as Google & Bing, use clever algorithms to crawl and then rank content based on certain parameters to always show users the most relevant search results based on their search terms. These search terms are known as keywords or key word phrases.

The more relevant a search engine deems your site or piece of content to be, the higher the search engine will push you to the top of the results. For example when a user searches for ‘computer mouse’ they don’t want to see pictures of a Mouse using his new Macbook. Furthermore, the more authoritative your site is seen to be the more reliable it is and search engines want their customers to have the best experience when using their browser, so this is another important ranking factor. Finally, the more accessible your site is, means a better experience for more of the search engine customers. These attributes combine together to gives the search engine an overall score, this is used to determine your ranking on the search engine results page.

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Searches Are Looking For Local Information


Use Only the First Page of Google Search Results


Of Local Searches On A Mobile Device Call Or Visit Within 24h


Search engines like Google, Bing, Yahoo and so on, want to ensure that the content you are offering to the user is the most relevant.

This is done by matching the best answer to the search query. Search engines will determine a relevance score based on content elements such as content language, body text, page titles, images and graphics and local aspects.


Domain trust is a big determining factor when search engines are calculating what content to show to their users.

Search engines want to send the their users to content from sources that they are confident in and are sure will answer the users queries.

Domain age, Quality of links and quality of content are all factors that can effect how trustworthy a search engine will deem your website to be.


Content accessibility refers to how easy the content you are sharing is to consume.

Search engines want to show users content that they want to engage in and in a format that will allow them to digest the information in a user friendly way.

Therefore, Website layout, Mobile friendliness and page loading speeds are all important elements in improving accessibility.


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