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Best Digital Design Tips

Written by CR Digital

September 8, 2022

Introduction.

Digital design is a lot like any other form of design. The basic principles are the same, but you also need to consider different things like how your website will look on different devices and browsers. At CR Digital we offer a range of affordable Digital Design services which can be explored here. We have shared some of the best digital design tips below, that can help make your web pages easier to read and more accessible for everyone…

Make Your Fonts Readable.

Use A Font That Is Easy To Read

Make Sure Your Fonts Are Big Enough

  • If a text is too small, it can be difficult to read on a screen and even harder when printed out! In fact, studies have been conducted that show font size can have a measurable effect on reading speed.

Choose Fonts That Look Good Everywhere

  • Both in print, on screens, and at different sizes (for example: 16 pt., 18 pt., 20 pt.).

For even more information on how to pick the perfect font, head over to this article by Masterclass, which takes you through some more key points when picking the perfect font.

Make The Most Of White Space.

White space is the empty space on a page. It’s important to use white space in your designs, and it has many benefits:

  • It helps to separate elements on a page, which creates clarity and makes it easier for people to focus on what you’re trying to say.
  • White space can help you create a visual hierarchy—the order in which your readers see things, whether that’s text or imagery. This might mean having important information at the top of an article or placing key pieces of information in front of other less important ones.
  • White space helps convey calmness and relaxation; when we think about busy websites with lots of different elements on them, we tend to feel overwhelmed rather than relaxed!

Theres various tools that can be used to help with your design work. One of them being Canva, who have written an article on how to design with white space which is well worth a read!

Incorporate Your Logo.

Incorporating your logo into your digital design is essential for creating a cohesive and recognisable brand.

If you’re just starting out, consider using a minimalist approach to make sure that the logo is easily recognisable regardless of its size or placement.

As you grow, make sure that all other materials; including website design and social media platforms; are consistent with one another. This will help customers become familiar with your brand and the standards they can expect from you. This in turn will increase their trust in both the company and its products or services.

Creating a clean evergreen logo is very important in building a strong brand. Here at CR Digital, we can help tick this box with our experienced Graphic Design team. Get in Touch to find out more …

Consider Colour Psychology.

Colours can be a great way to create aesthetic appeal, convey emotion or create a mood.

In fact, colour is so important that it’s worth considering its role when planning any digital design or marketing.

Watch this in depth video to discover more about colour psychology and what it can mean for your brand or project.

Don’t be afraid of big images.

Big images are big business. Large, high-quality images can help you stand out in a crowded marketplace, and they’re also great for keeping your audience engaged with your content.

But there are some rules to follow when using large images in your digital marketing campaigns:

Make Sure It's High Quality

Even if an image isn’t directly related to what you’re talking about, a low-resolution photo might give off an unprofessional vibe that could turn off potential customers. And even if we don’t mean for our ads’ quality standards (or lack thereof) reflect poorly on ourselves as marketers!

Consider The Context Of The Image

It’s important to make sure that every single piece of content is relevant to the overall message or point you’re trying to convey—and this goes doubly for big images. If you have an ad that talks about lifestyle products like makeup or skin care, then a giant picture of someone’s face won’t do much good if it’s not related at all!

Consider responsive layout.

Responsive layout is a design concept that allows your website to adapt to the device it’s being viewed on—whether it be desktop, mobile, or other.

This is important because it can help you avoid having your site look odd or broken when viewed on small screens, especially with mobile devices becoming more and more popular.

To make sure your website will work well across many devices, consider using one of the following options:

  • Designing a new version of the site specifically for mobile users (and then making sure they have access to both versions).

OR

 

  • Using a responsive design framework. This makes it easier for developers to build sites that respond as desired by detecting which device you are using and adjusting accordingly based on that information.

Here at CR, we favour the second option, to find out more about our affordable Web Design Services click here.

Conclusion.

We know these digital design tips can make your next project much easier and more successful!

Here are a few bonus tips to consider when starting your next digital project:

  • Use the proper tools for the job
  • Don’t do too much at once; take breaks when needed: Digital design is hard work!
  • Everyone makes mistakes sometimes – even professionals like us! 

We hope that these tips will help you to improve your digital design skills. Remember, there’s no one right way to do things, so don’t be afraid to experiment!

If you liked this content make sure to share it around and comment below any thoughts you might have or want to add …

""Design adds value faster than it adds costs."

– Joel Spolsky, web programmer, writer, and creator of Trello

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6 Comments

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